Since the entire game depends on making as much affiliate sales and getting the commission, the sole focus of affiliate marketers resides on marketing and generating as much traffic. However, the concept of conversion rates is not different for affiliate sites from the actual retail sites. Marketers don't just pick random sites and random products to promote. It's the same as starting an eCommerce business, where you don’t pick any casual product or niche. You need to go through the same level of research and analysis to find profitable affiliate products, niches, markets, and channels to maximize your passive income.
Say, if you are an affiliate marketer for Amazon, you don’t just pick any random product and share its affiliate links on your channels. You need to do some research and find out the best-selling products and niches that align with your audience base. If your website publishes content about dental health, you can’t just start promoting fashion wears on your website.
In the same way, if you are publishing content about exercise and gym, you should promote the products that are relevant to your niche, such as yoga mat, gym equipment, protein powders, fitness trackers, running shoes, etc. All these products relate to your target audience, and it would be easier to convince them for purchasing via content like detailed product reviews, new products launched, relevant news flashes, and much more.
The same knowledge applies for many other affiliate programs.
Ultimately, what you’re focusing on is how to bring in the most traffic to the product sites – traffic of viable potential buyers.
Check out more in my next blog.