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Updated by Cindy Sullivan on June 25, 2020

The Successful Flow of Affiliate Marketing – My Experience

Once upon a time, we thought affiliate marketing was a very different revenue model that did not have anything to do with content publishing. However today, content and affiliate marketing have gone nearly synonymous, and what we see these days is a hybrid of two different business models. Below I will talk about how to make money as an affiliate marketing business.

How does affiliate marketing generate income?

Not many people are aware of the concept of affiliate marketing and how affiliates make money, but most of them encounter this revenue stream in one or the other forms; sometime as marketers, while many times as target audience.

The fundamental concept of the ways to make money from affiliate marketing is when you sell someone else's products or services, you get a commission. Affiliate marketing is a digital system that facilitates online retailers to hire different marketers who can take their products and services to the target audience through their channels. The channels could be anything from websites to blogs, social media, and other content-sharing platforms.

Promoting with Amazon

Take an online retailer like Amazon for example. When you sign up as an affiliate marketer for Amazon, you get unique traceable links to the products. Now, it's your job to use these links and promote the products via your preferred channels. Say, you promote those links on your YouTube channel. When your subscribers click on the links, they move to the Amazon site, where they can purchase the product.

The best part is the link has a unique identity, which helps Amazon track how a user purchased your promotion. Thus, as per Amazon's Affiliate rates, you get a commission on the sale from Amazon.

eCommerce Marketing

You are making money from eCommerce without even running an eCommerce website. The more affiliate sales you make, the more money you generate. Affiliate marketing is a two-way channel. If you run an eCommerce business, you can use it to promote your products, and if you don’t have one, you can use your marketing skills to promote others products. Also, the income is not always from the sales you make for your affiliates. Different businesses follow different affiliate model and payment systems, such as:

  • Pay Per Click (PPC) – for bringing clicks on the affiliate links.
  • Pay Per Sale (PPS) – for bringing sales through the affiliate links.
  • Pay Per Lead (PPL) – for bringing leads such as contact info, email ID, etc.

How can affiliate websites can maximize their sales?

Since the entire game depends on making as much affiliate sales and getting the commission, the sole focus of affiliate marketers resides on marketing and generating as much traffic. However, the concept of conversion rates is not different for affiliate sites from the actual retail sites. Marketers don't just pick random sites and random products to promote. It's the same as starting an eCommerce business, where you don’t pick any casual product or niche. You need to go through the same level of research and analysis to find profitable affiliate products, niches, markets, and channels to maximize your passive income.

Say, if you are an affiliate marketer for Amazon, you don’t just pick any random product and share its affiliate links on your channels. You need to do some research and find out the best-selling products and niches that align with your audience base. If your website publishes content about dental health, you can’t just start promoting fashion wears on your website.

In the same way, if you are publishing content about exercise and gym, you should promote the products that are relevant to your niche, such as yoga mat, gym equipment, protein powders, fitness trackers, running shoes, etc. All these products relate to your target audience, and it would be easier to convince them for purchasing via content like detailed product reviews, new products launched, relevant news flashes, and much more.

The same knowledge applies for many other affiliate programs.

Ultimately, what you’re focusing on is how to bring in the most traffic to the product sites – traffic of viable potential buyers.

Check out more in my next blog.

About Author: Cindy Sullivan
Hey!  I first started my affiliate marketing journey sometime in 2016 when I stumbled across dozens of the stereotypical "make money online" products.  At first, I ignored them because they had to be scams but, because I was hopeful and needed to make extra money from home, I finally decided to take a look...
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